E. 276: The Impact of AI on Your Authority (The Truth Behind Building Authority Part 2)

How you communicate and build your authority in online spaces is rapidly changing with AI in the mix. As much as I hate to say it, I don’t have a magic bullet answer for you. So rather than pretending I know what’s coming and how to respond, I’m going to share how I’m approaching authority building strategy for now and the foreseeable future, knowing the tactics can and will change, but that authority is more vital than ever.

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Pia Silva
E. 271: Big Changes Are Afoot: Part 1

Building a business is not always sunshine and roses. There are hard decisions and challenges, and sometimes the hardest part of all is dealing with the trash talk in our own heads. Over the next few episodes, I’m sharing how the business is evolving and all the worries, fears, and challenges that come with it.

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Pia Silva
E. 268: The No BS Clients Lab: Why It’s All About Execution

In this episode, I share the details of what you can learn inside this low-cost membership and the results we’re already seeing after just a few months of the No BS Clients Lab going live. I’m astounded at the wins people are getting and I’m excited to keep seeing these incredible results for people who join the Lab.

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Pia Silva
E. 266: Burning Down the Old and Building Something New (Part 1)

Why mess with something that works? It’s a risk, and trying something new can be scary, but taking leaps and doing hard things is part of having a sustainable business.  This month, I’m going to dive into the whys and hows of shifting our business model and our offerings. In this episode, I share the background and the thinking behind it at this stage of the business.

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Pia Silva
E. 265: Greatest Hits: Marsha Shandur Shows Us How to Tell a Story

Today, I’m chatting with a badass business owner and entrepreneur whose approach is almost exactly the opposite of mine.

Justin Esgar has more ideas than he has time to implement them but he does it anyway, whether it’s parking a domain for later or putting T-shirt designs on Threadless and being delighted by every single $6 sale.

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Pia Silva
E. 262: Greatest Hits: How To Get Clients

How do I get the right clients? That’s the number one question I get from service business owners.  Which makes sense, because being able to attract and close clients is a fundamental part of any service business. If you can't do it, you won't have a business. So obviously it's one of the most important things that you need to know how to do. 

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Pia Silva
E. 259: Why Your Work Isn't Selling Itself

In this episode, we dive into why people actually buy (or don’t buy) your services. A lot of us–myself included–come into this business believing that the work should speak for itself. But making the sale is about more than the work itself. Let’s talk about what actually closes the deal.

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Pia Silva