E. 282: Why “I Need More Leads” Is the Wrong Diagnosis
We all want quality leads in our pipeline.
But these days, a lot of experts tell me they’re having trouble getting leads. The thing is, I don’t think that’s actually their problem. All the visibility in the world won’t help you if your real issue lies somewhere else.
In this episode, I break down one of the biggest (and most expensive) mistakes I see smart, talented experts making: chasing more leads when the real issue is that their message, offer, or positioning just isn’t clear enough to convert the people they’re already talking to.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
How lack of specificity about your audience, your process, and your pricing is actually losing you clients
Why “what’s your budget?” is one of the worst questions you can ask
How fear budgets actually work
And how a simple, clear lead product can flip the entire dynamic with clients
