E. 272: My Challenges With Marketing (Big Changes Are Afoot: Part 2)
As we’re making big changes in the business, I’m reworking our marketing language and it is bringing up all sorts of feelings for me.
I’ve internally struggled with marketing throughout my career. I want to give people all the nuance behind what I’m offering, but nuance doesn’t tend to fit into an attention-grabbing soundbite. And then I get into my head about it, worrying that I’m somehow adding the culture of crap marketing for snake oil even though I have tons of evidence that our methods really do get results for people.
Sound familiar? You’re not alone. So let’s talk about it.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
The challenge I had with Blueprint to 30K Months (and why it works)
What I learned about getting people’s attention from my stint in real estate
Why I get tied up in knots about creating messaging that nuanced or punchy
The comments from trolls that still live rent-free in my head
The mindset that I’m working to carry forward through these big changes
