Do you dread being salesy? If the idea of asking people to buy from you makes you nervous, this one’s for you. My guest, Marsha Shandur, explains how storytelling takes the ick out of making sales, through “ethical persuasion.” No tricks, no gimmicks, no bait and switch.
Read MoreAs you’re growing a business, it’s easy to feel like you’re never doing enough, you’re never doing it right. And that can take a toll on your self-esteem. Today, I want to talk about separating the state of your business from your sense of self-worth, and how to show yourself some love, even when things aren’t perfect.
Read MoreIn the first episode of this series, I introduced the love bank, or as I call it, the trust bank — that is the bank of goodwill that you build with anyone that you’re in a relationship with, clients included. Last week, I talked about different ways you can make deposits into that bank to strengthen your relationship with your clients so that they love and trust you. In this episode, I’m tackling the other side of that coin: withdrawals.
Read MoreWho doesn't want their client to love them and all the work that they do? This month we are talking about client love and the idea of a love bank. In this episode, I talk about what it looks like to make deposits and the easiest ways to make deposits into your client's love bank so that they are overflowing with trust and your clients love working with you.
Read MoreFebruary is all about showering the people you love with affection. On that note, I wanted to talk this month about something called the “love bank” and how we can apply it to any of the relationships in our lives, including with our clients.
Read MoreI’m excited to introduce you to Kelly O’Connell, a shining example of what’s possible for any small branding agency. When she started with the Mastery program, Kelly had barely started with her agency. She’s made amazing leaps and bounds since then, and we’re going to dig into her journey in this episode.
Read MoreBeing seen and hired as an expert is the holy grail. It's how you get paid top dollar. It's how you work with clients in a way where the project is easy, where they trust you, where they go along with your work. But it's the opposite of what we've all experienced when we first started our businesses. So what does it take to be seen as an expert, a trusted advisor, to really be seen as a professional so that clients really listen to you and take your direction?
Read MoreWhat if your clients are unlikely to have the budget for a higher price? How can you charge more if you’re already having a hard time closing clients at your current prices? What are you really supposed to do? I get these questions all the time, and the answer isn’t as simple as you think.
Read MoreSo much possibility and opportunity is in front of us as we step into 2024. What are you going to do with it? Today, let’s take a minute to reflect on what we’ve done, how far we’ve come, and where we want to go next. I also share things I do every year to make sure that my years keep getting better and better.
Read MoreI welcome back to the show, Philip Morgan, whose work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. In this episode, we dove into what it means to be a category of one, the risks involved, and why service businesses struggle with this common advice.
Read MoreIn this episode, I share our 2024 plans for the No BS Mastery program and the improvements we are introducing that I’m really excited about.
Read MoreI'm feeling pretty festive, and I thought I would share some of the biggest wins that we've had inside the Mastery program in 2023.
Read MoreThe No BS Mastery Program is about to celebrate its three year anniversary. This month, I want to share some behind-the-scenes details about the origins of the program. In this episode, I share the backstory of No BS Mastery, how and why I started it, and why I decided to go all in on it.
Read MoreIn this episode, we explore if the No BS Model can be implemented in larger organizations with larger projects with multiple decision makers (Spoiler Alert: YES) and how it can be successfully executed and tweaked for best results.
Read MoreAre you feeling disappointed and frustrated that you aren’t going to meet your financial goals this year? Here are three things I want you to do.
Read MoreThis month, I’m sharing the pitfalls of chasing after retainer clients as a one to two person branding agency. And in this episode, I’m sharing a story that illustrates just how much relying on retainers can negatively impact your business, even when it looks like you’re successful on paper.
Read MoreIn my experience, for one to two person branding agencies, the retainer model creates huge headaches. This month, I’m talking about why the retainer model doesn’t work, and why project-based work offers more flexibility, more freedom, and more profit for your agency. In this episode, we talk about what the structure of businesses on retainer client model and why it’s problematic for small agencies.
Read MoreRelying on retainer clients actually puts your business at financial risk. This month, I’m talking about why this model is so risky and what you should be doing instead.
Read MoreThis month, I’ve been laying it all out there, sharing the details of the program. We’ve talked about what the program entails, who it’s for, and in this episode, we talk about who it isn’t for. It’s okay if you’re not a perfect fit! You won’t get the results you’re looking for or that we’re promising if this program isn’t for you.
Read MoreThis month, I’m pulling back the veil and sharing high-level details about the program for those of you who are curious. I’ll also talk about who would be a perfect fit for us and who wouldn’t be. In this episode, I’m sharing who would be a perfect fit for the program. Who are the kind of people who would benefit the most from implementing our model and are a great fit for our community?
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