E. 49: Carl Gould on Having The Guts to Make the Obnoxious Offer No One Else is Willing to Make
These days it seems like everyone and their mother is a business coac but Carl is going to put us all to shame.
First: he built 3 (!) multi-million dollar businesses by the age of 40. Then, he started and launched the super successful business and coaching advisory company, 7 Stage Advisors, where, since 2002, Carl has mentored the launch of over 5,000 businesses and has trained, certified, and accredited over 7,000 business coaches and mentors.
And that’s just the beginning.
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E. 48: Dr. Cynthia Armand — Practicing Medicine, Teaching, Podcasting, Activism, Performing: Doing It All and Having a Ball
In college, it was clear that Cynthia was always going to be a doctor. She loved acting and performing but becoming a doctor always came first. It was exciting to talk with her about how these two loves came together.
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E. 47: The Best of Show Your Business Who's Boss – Jesse Sommer
For the last episode in this series of replays, we are revisiting my interview my dear friend Jesse Sommer.
I originally invited Jesse onto the show right after he came back from a seven-month stint in Afghanistan which happened to coincide with COVID happening so he came back to the States to a very different world and that was pretty fascinating.
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E. 46: The Best of Show Your Business Who’s Boss – Brett Lavender
Lately, we’ve been revisiting past episodes and highlighting short clips that really stood out.
And today I am bringing back my dear friend and speaking coach, Brett Lavender.
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E. 45: The Best of Show Your Business Who’s Boss – Jean Tang
Lately, we’ve been revisiting past episodes and highlighting short clips that really stood out.
Today I am bringing back Episode 10 with my dear friend Jean Tang
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E. 44: The Best of Show Your Business Who’s Boss – Amie Sheridan
I was recently visiting some old podcast episodes and I found a few gem moments in our conversations that I want to replay for you now and elaborate on a little bit.
The first one that really stood out to me was a conversation I had back in June with Amie Sheridan.
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E. 43: Lee Rowley–Getting Inside The Head of Your Clients, Finding The Words That Connect, and Why a Polarizing Voice Works and May Just Be What You Need
Lee Rowley is The Emperor of Words. He’s also an odd duck. On one hand, he's one of the most sycophantically adored copywriters in the English-speaking world, revered for creating copy that subtly lingers in a buyer's mindspace until they HAVE to take action.
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E. 42: Where HR Fits in a Company's Brand, "Stealing" From Copywriters, and When HR Wears the Marketing Hat with Nicole Antonio-Gadsdon
You’re gonna love Nicole, and I think you’ll get a lot out of her discussion about how to find the right people to hire, and how you should look at hiring and building a team. Even if you don’t want employees, which you know I have been against for years, hiring great contractors to outsource to is critical to freeing up your time, so I know this will be valuable for you to start thinking about things differently.
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E. 41: Building True Influence, Creating a Referable Brand, and "Finding Your Celine" with Michael Roderick
Michael Roderick is an expert in creating referable brands. This is simple but not easy stuff and I’m so grateful to have my old friend from my networking days on the podcast today to share some simple ways that will make a WORLD of difference in your business.
Michael is not only the KING of networking and connecting but he’s also the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.
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E. 40: Transforming a Business in Response to the Pandemic and Creating Unique Experiences — Offline or Online — For Your Community with Shannon Siriano Greenwood
I've found that breaking so-called rules is where the differentiation often lies.
But if you're trying so hard to do everything "right" you might be missing the opportunities that are right in front of you.
And, truly, there are no real rules, they're just stories, and the sooner you ignore them and listen to what you REALLY want, the more authentic your brand will be.
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E. 39: Running a Restaurant in the Pandemic, Spotting New Opportunities, and Starting a Consultancy Business with Ben Potts
Ben Potts is another living example of how you can alter your business to meet your needs and your clients *right now—*and be a badass business owner all at the same time.
Interestingly, Ben was able to seamlessly open a consulting company because he was already a true expert—spending decades learning every inch of the business and meeting so many people.
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E. 38: The Magic of Taking Action and Reclaiming the Stories We Tell About Ourselves with Max Miller
I met Max Miller–storyteller, publisher, writer, badass business owner–many years ago when we were both involved in a program about using live events and speaking to promote your message, and we connected on so many levels that we have stayed in touch.
Max has ghostwritten bestsellers for 6 and 7-figure earners. Over 15 years Max has refined his signature Magnetic Messaging Method to help experts and experienced leaders create successful enterprises and movements by leveraging books, media, and other authority platforms.
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E. 37: Responding to Business Challenges Due to COVID Without Devaluing Your Brand with Kristina Semos
I’m catching up with an old client who became a friend of mine, which actually happens quite a bit—badass business owner, Kristina Semos.
You might remember her from my book, Badass Your Brand, where I shared the rebrand we did for her back in 2016. Kristina went from charging hourly and hauling butt around NYC to meet students 7 days a week to selling a lead product that positioned her as an expert and packaged services that she started delivering almost entirely remotely… ONLY 4 days a week!
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E. 36: Secrets to Successful Propaganda, Bold Marketing Techniques, and Why You Need Them with Michael F. Schein
Any marketing strategy that is used for bad can also be wielded for good. That’s why, as entrepreneurs, we need to be responsible in how we use these tactics to ultimately create MORE value in the world.
I believe that it’s our responsibility to drown out those that use these tactics to just make money and sell snake oil. If you’re selling something that can truly help other people, it’s your responsibility to do what it takes to be seen by your audience so they know you exist.
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E. 35: The Evolution of Worst of All Design and Steve Wasterval's Perspectives on the Business Side of His Creative Work
In this episode, we’re going to focus on our company, Worstofall Design, and how we evolved from trying to build a classic agency model business to the intensive model we have today. This model makes us a lot of money through short, intensive projects and gives us the freedom we crave to spend time doing all the other things we love to do!
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E. 34: Building an Audience and a Sustainable Business From Your Creative Work with Steve Wasterval
This week, I’m continuing the conversation with Steve but we’re going to focus more on how he’s building his art career. We’ve applied a lot of the Badass Business strategies that I teach entrepreneurs to his art business and it’s had a huge impact!
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E. 33: The Journey From Being an Artist to Being an Artist Who Makes a Living With His Art with Steve Wasterval
In honor of this time of year, I thought I would do something a little different from my other conversations and bring you into my world a little bit. I’ve been meaning to do it for awhile which is why I’m happy to have my most special guest on this podcast—my partner in business and life, my source of inspiration, my biggest supporter—often my nemesis and biggest obstacle—and my all-around favorite person, Steve Wasterval.
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E. 32: The Business Value of Focus, Less is More, and Getting the Right Advice at the Right Time with Brent Weaver
It’s essential to focus on where you spend your time, how you spend it, and how—just like your closet—your business needs to be periodically decluttered. people are overwhelmed because they have so much to do—and yet most of what they’re doing isn’t moving the needle. Why? Because there’s a lack of focus.
Today, I’m excited to have someone on the show who just wrote a book about focus, author of Get Rich In The Deep End, and seriously badass business owner, Brent Weaver.
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E. 31: Holding Ourselves Accountable, Continuous Learning, and the Real Value of Our Failures with James Heaton
Drawing on his 23 years of branding experience, James developed the Tronvig Method. Its first step is a Brand Pyramid. This tool enables strategic brand decisions. James believes that strategy requires not only a differentiated brand position but also the alignment of organizational passion, natural talent, and operational behavior. Only then can your brand promises be kept.
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E. 30: Why Giving Thanks is a Super Power
I truly believe that daily gratitude and giving thanks is something we all need more of to show up for ourselves and show up for those in our communities.
Thank you for being a part of my world. Happy Thanksgiving!
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