E. 255: Back to Basics: Authority Machine
It’s every business owner’s dream: An email pops into your inbox from an excited prospect who is just dying to work with you.
That doesn’t happen by accident.
That only happens when you’ve put time and effort into building an entire ecosystem dedicated to attracting new people into your orbit.
It’s called an Authority Machine. It attracts clients to you so that you’re responding to excited prospects who want your services. It’s what allows you to build a truly sustainable business for the long haul.
This month, I’m taking it back to the basics and unpacking the fundamentals of building a No BS Agency. In this episode, we dive into the Authority Machine and how it gets your small agency off the where’re my next client coming from? treadmill.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
How an Authority Machine is different from the social media content treadmill
Why building your Authority Machine is the “last step” in our No BS model
The elements of an effective Authority Machine
The marketing efforts that just don’t make sense without an Authority Machine in place
