You are being your Badass Brand when:

  • You are exceptional at what you do (but know you can always go further).

  • You know your value as an expert and have pricing that proves it.

  • You have clarity and confidence on how to communicate that value.

  • You attract the right people, and never have to chase.

  • You ruthlessly protect and leverage your time.

If you’re not sure if you have a Badass Brand: You don’t.

You can’t live your Badass Brand and life without having your own Badass Brand.