In my experience, for one to two person branding agencies, the retainer model creates huge headaches. This month, I’m talking about why the retainer model doesn’t work, and why project-based work offers more flexibility, more freedom, and more profit for your agency. In this episode, we talk about what the structure of businesses on retainer client model and why it’s problematic for small agencies.

Relying on retainer clients actually puts your business at financial risk. This month, I’m talking about why this model is so risky and what you should be doing instead.

This month, I’ve been laying it all out there, sharing the details of the program. We’ve talked about what the program entails, who it’s for, and in this episode, we talk about who it isn’t for. It’s okay if you’re not a perfect fit! You won’t get the results you’re looking for or that we’re promising if this program isn’t for you.

This month, I’m pulling back the veil and sharing high-level details about the program for those of you who are curious. I’ll also talk about who would be a perfect fit for us and who wouldn’t be. In this episode, I’m sharing who would be a perfect fit for the program. Who are the kind of people who would benefit the most from implementing our model and are a great fit for our community?

What exactly is the No BS Agency Mastery program that I often mention on the podcast? This month, I’m pulling back the veil and sharing some high-level details about the program.

Leilani Wells is a Visibility Expert and Brand Manager specializing in social media marketing, video content creation, and getting you seen. She has the ability to recognize the magnitude of your gifts and capabilities almost instantly. And her clients are recognized throughout social media platforms and online. Their gifts are amplified in the process, and in turn, they get to enjoy a more fulfilling business experience.

Getting clients to approve creative work on the spot isn’t just a time saver. It’s how it should be if you’re doing your job well.  If you are putting in the strategic and creative thinking behind your work, there’s not reason why you should go back and forth with a client. In this episode, I walk you through the last key for eliminating revisions.

What if you could get rid of the revisions process entirely? That’s what I’m talking about this month: how to eliminate revisions so that you can shrink your timelines and deliver amazing work using an Intensives model. There are three keys to making this work, and in this episode, I’m talking about the second: flushing out all of the ideas right from the very beginning.

This month, we’re talking about the different ways the No BS Model almost entirely eliminates revisions and how we get clients to say yes on the spot to entire brands and websites. I promise you, it works, and I’m going to break down how we not only get clients to say yes, but to do it happily. In this episode, we focus on the first key: presenting your entire work live.

How many times have we heard that we need to find and follow our passion? What if that wasn’t true? I talk with Terri Trespicio about why we shouldn’t chase after having a passion, the question we need to ask instead, and making intentional choices so we can live our life and career on our own terms.

Turning education into action can be a struggle for entrepreneurs. Not so for my guest, Mike Steadman. I knew from the moment I meant him that he was a doer. He joined me in this episode to talk about how he’s implemented the No BS Model and how it’s impacted his business.

Being seen as an authority and as an expert means that people believe you have a lot of value to offer to help them solve their problem. And when people believe you have high value to offer, they’re willing to pay you more. Having authority is one of the best ways to keep increasing your profitability without having to change anything about your business structure.

Most people who sell graphic design, branding , copywriting, or a combination of these services pitch the traditional model of having a project delivered in phases. But with this method, there is an opportunity at every phase for the project to go off course. That’s why I teach the Intensives model in the No BS Blueprint to 30K.

Clients are the necessary foundation because without clients, we have no business. The question is how do you get clients? How do you find the prospects especially if you don’t have a huge audience base? And once you find them, how can you qualify and convert them into clients without spending hours and hours responding to proposals that may never go anywhere? 

What does it really take to scale a one to two person branding agency to $30,000 months without employees? The No BS Blueprint to 30K, which I developed over years of experience and that I now teach to agency owners, breaks it down to three phases that are specific to our industry. Here’s a brief overview of the Blueprint.

Everybody wants to be authentic and to have a unique voice in everything they do — from their blog posts to social media updates to their podcast episodes. This episode is brimming with voice. But just like Laura Belgray’s recently published book, this isn’t a “how to” episode. Instead, this conversation is a shining  example of how it is to be out there with your own flag, with your unmistakable voice, and just being you. 

It’s tempting to think you can create a digital product, sit back, and let the money roll in. But it’s not that simple. Selling digital products and other forms of “passive income” takes a LOT of work to get up and running. There’s nothing passive about passive income.

The experience of the seller when selling low-priced services may be different from their experience when selling high-priced services. But from the buyer’s perspective, it requires the same thing: Trust. In this episode, I talk about what it takes to convert your low-priced service clients to your premium-priced service.

I’m going to guess that selling your services is your least favorite part of running your own agency. I talk about sales here a lot precisely because so many people hate it. And you can’t have a successful business if you don’t know how to sell your services. In this episode, I talk about what has to happen when you're selling a low-priced service.

I have loved watching Amanda Dahler level up her business after joining the No BS Agency Mastery program and seeing her make incredible breakthroughs that had huge impacts on her revenue, income, and lifestyle. I love how Amanda’s brain works, and I'm excited to share her story with you.