Chasing profit is not the same as chasing revenue.  But most people confuse the two. And I believe this is one of the main reasons why they are not as successful in their business as they want to be, or should be!

One of the first things I teach inside the No BS Agency Mastery Program is the importance of shining to your ideal clients. And while there is some overlap with standing out, it’s actually a different approach. I break down the difference between shining and standing out in this episode.

Think about your nightmare client scenarios. What if I tell you that, despite your best intentions, you actually have something to do with those situations? And what if I tell you that positioning yourself as an expert, not as a service provider, is the solution? We’ll break this all down in this episode.

What’s the difference between VIP days and Intensives? Is there even a difference? Is one better than the other? Or are there instances when one is more preferable than the other? That’s what we discuss in this episode.

I'm excited to introduce you to one of my favorite students, Emily Wilkins. What I love about her story and her evolution in the No BS Agency Mastery Program is that she didn't waste any time going all in on a niche once she realized it was the niche for her. Her story is a perfect example of what happens when you own the obvious niche.

Over the years, I have read tons of Lead Product briefs. I have seen all kinds of ways that people and I have seen the same mistakes happen over and over again. In this episode, I share the top five mistakes that I see people make when they execute a Lead Product.

The Lead Product continues to be one of the biggest game changers in business. And I want to share with you how it all came about and how it evolved over a few years until it became what it is now.

One of the biggest challenges that small agencies have is closing clients on big projects. It’s hard to get clients to pay the premium rates in order to deliver your highest value. And on top of that, a lot of small agency owners hate sales! Well, have I got an idea for you. I want to tell you about the Lead Product method.

I’m delighted to share an interview with one of my favorite students, Lisa Greensill. I loved working with Lisa because she showed up and took action, and her results reflect that. It’s not just that she was able to make more money in less time, but how it impacted how she enjoys her life with her family.

The key to feeling financially secure isn’t about how much cash I have in the bank. It was knowing that I could absolutely generate money when I want to.

Back in 2013, I learned that people whose businesses were making way more money than mine, were actually taking home less money than I was. That lesson shaped my whole perspective on how to build a business that gives you what you want in life. The top-line revenue isn’t going to determine what kind of business and life you have.

Everyone's got money mindset issues, whether they own a small business or not. But there are specific money mindset issues that plague small agency owners and these can be the difference between growing with ease and profit and staying stuck exactly where you are. 

Amanda Dahler of Outspoke Design has found the single most effective way of doing lead generation. To help me wrap up our month-long conversation on “Finding Leads” here on the show, Amanda explains what she’s discovered and how she implements it.

To be blunt, I hate the “Book your free consultation” strategy. In this episode, I explain why I strongly believe that you should never give away free consultations to get clients and a more effective approach that you should do instead.

Word of mouth is one of the most common ways that small one-to-two person branding agencies get their clients. Which is great, until one day you realize that you have no clients and you have no idea what to do about it.

Lead generation is on the forefront of everybody’s minds. It’s something that even when you’re successful at it, you still have to think about it constantly.  Because of that, there are a lot of stories and myths out there that might actually be holding you back.  In this episode, I bust some of the most prevailing myths that are out there about lead generation.

Should you invest your time and money on social media to get leads for your branding agency? That is the million dollar question that we are going to be exploring in this episode.

We want to meet and exceed the expectations of our clients. We want them to not only be happy with the end result but overjoyed with it. How can you add an experience of delight so that clients don't only get what they hoped for when working with you, but they get more?

If you've ever been in a long-term relationship, you know that communication is key to having great relationships with people. Now, that might be true with a spouse, but it's true with anybody in your life, and it's definitely true with clients.

I love to work with clients who trust me implicitly. They get a ton of value out of working with me. We make something truly amazing together. They’re the people that I’m excited to get emails from, and who I enjoy communicating with in our meetings or phone calls. Imagine if you loved all of your clients like that. What would that do for your business?