E. 148: Standing Out Versus Shining
“We'll help you stand out from the competition.”
That's what most branding agencies say they're going to help you do.
And yet, these days standing out feels harder and harder. Everybody’s trying to stand out. And when everybody does what makes them seem different, it starts to all look the same.
One of the first things I teach inside the No BS Agency Mastery Program is the importance of shining to your ideal clients. And while there is some overlap with standing out, it’s actually a different approach.
So today, I’m breaking down the difference between shining and standing out.
Find this episode for free on your favorite podcast player.
Tune into this episode to hear:
How shining connects you with your ideal clients, versus just standing out from the crowd
How getting super specific about what you do and who you do it for makes you shine
Why it pays to let your personality and point of view shine in your marketing and branding
