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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/289-no-bs-mastery-tools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/903fba9c-ac3b-4049-b5f9-07f31ceda37d/NoBS+289+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 289: The real reason people get stuck (and what I built to fix it)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 289: The real reason people get stuck (and what I built to fix it)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/288-rebuilding-flagship-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/80b5a661-b64e-4c03-b2fb-e99674ae4e0b/NoBS+288+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 288. The Rebuild: Why I’m Reinventing My Flagship Program</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 288. The Rebuild: Why I’m Reinventing My Flagship Program</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/287-lever-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/761f12e0-3cfc-410f-b257-159973215080/NoBS+287+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 287: How to Hit Your Freedom Number: Lever 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 287: How to Hit Your Freedom Number: Lever 2</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/no-bs-mastery-rebrand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/5c746fbf-f4ea-45d0-a506-8528cc2f8496/Special+Rebrand+Episode+HEADER.png</image:loc>
      <image:title>PODCAST - Show Notes - BIG NEWS: Welcome to No BS Mastery!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - BIG NEWS: Welcome to No BS Mastery!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/286-lever-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/c899445a-2221-4f54-b96d-473f9b5e1f78/No+BS+286+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 286: How to Hit Your Freedom Number: Lever 1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 286: How to Hit Your Freedom Number: Lever 1</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/285-your-freedom-number</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/9c1252e6-81bd-467a-9e21-010750c32c49/No+BS+285+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 285: Your Freedom Number (And Why Your Revenue Goal May Be Wrong)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 285: Your Freedom Number (And Why Your Revenue Goal May Be Wrong)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/284-lead-product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/26ec1d44-9573-460a-8307-4bb25e4a7f88/No+BS+284+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 284: Help People See You As The Expert That You Are</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 284: Help People See You As The Expert That You Are</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/283-gabrielle-dolan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/da389266-9e84-4ada-8b3b-92bb56d146ae/No+BS+283+Gabrielle+Dolan+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 283: Gabrielle (Ral) Dolan: Tell Better Stories or Be Forgotten</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 283: Gabrielle (Ral) Dolan: Tell Better Stories or Be Forgotten</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/282-leads-not-the-problem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/2b7995c0-8b0b-448d-b58c-24962b674509/No+BS+282+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 282: Why “I Need More Leads” Is the Wrong Diagnosis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 282: Why “I Need More Leads” Is the Wrong Diagnosis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/281-the-need-to-be-undeniably-human</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/860ec754-717e-4496-b04f-942a41b5939d/No+BS+281+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 281: The Need To Be Undeniably Irreplaceably Human</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 281: The Need To Be Undeniably Irreplaceably Human</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/280-business-trends-2026-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/336e9065-e6a6-4994-a733-71a22536ee4a/No+BS+280+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 280: The Trends Impacting Our Businesses in 2026</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 280: The Trends Impacting Our Businesses in 2026</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/279-molly-godfrey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/6253afcf-b426-4de7-b49c-bb0f8db16bfe/No+BS+279+Molly+Godfrey+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 279: Molly Godfrey: How Service-Based Businesses Should Actually Use LinkedIn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 279: Molly Godfrey: How Service-Based Businesses Should Actually Use LinkedIn</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/278-seth-godin-talk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/6b54a713-861d-435f-84a6-50a2a9d42367/No+BS+278+Seth+Godin+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 278: Seth Godin With the No BS Mastery Community</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 278: Seth Godin With the No BS Mastery Community</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/277-end-of-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/851c0c1d-1ab4-4ab8-b03b-6336f3edc574/No+BS+277+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 277: If 2025 Shook You, Listen To This.&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 277: If 2025 Shook You, Listen To This.&amp;nbsp;</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/276-authority-building-ai-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/0482b1ed-2ce0-49f6-9682-d3e6d9cf7baf/No+BS+276+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 276: The Impact of AI on Your Authority (The Truth Behind Building Authority Part 2)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 276: The Impact of AI on Your Authority (The Truth Behind Building Authority Part 2)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/275-authority-building-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/f1d29ace-8b46-4782-b0a4-0dbdc4726f12/No+BS+275+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 275: The Truth Behind Building Authority Part 1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 275: The Truth Behind Building Authority Part 1</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/274-sara-chambers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/55ae1fb8-7d18-4dec-a737-e36d64745f78/No+BS+274+Sara+Chambers+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 274: Sara Chambers: A Conversation About Bodies, Business, and Being Brave</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 274: Sara Chambers: A Conversation About Bodies, Business, and Being Brave</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/273-thoughts-coaching-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/07901d9e-8c63-46f6-92f2-8e9d8bbdf2d2/No+BS+273+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 273: Thoughts About the Coaching Industry (Big Changes Are Afoot: Part 3)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 273: Thoughts About the Coaching Industry (Big Changes Are Afoot: Part 3)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/272-business-changes-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/15a49fc6-9cab-4f4e-a02a-dfb312b4360c/No+BS+272+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 272: My Challenges With Marketing (Big Changes Are Afoot: Part 2)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 272: My Challenges With Marketing (Big Changes Are Afoot: Part 2)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/271-business-changes-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/246f9cb2-1812-4ae9-b65f-c926f20d0f0b/No+BS+271+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 271: Big Changes Are Afoot: Part 1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 271: Big Changes Are Afoot: Part 1</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/270-carly-jefferson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/49ba4ea1-e29b-4d9b-b5da-d71d43b65da2/No+BS+270+Carly+Jefferson+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 270: Carly Jefferson Takes Imperfect Action and Turns Everything Around</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 270: Carly Jefferson Takes Imperfect Action and Turns Everything Around</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/269-inside-no-bs-ecosystem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/4fba041d-16fe-4dd5-a687-08c7f023db17/No+BS+269+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 269: Inside the No BS Ecosystem: How We Help You Win</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 269: Inside the No BS Ecosystem: How We Help You Win</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/268-clients-lab-about-execution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/93620966-0121-446f-b641-11b72f26cb04/No+BS+268+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 268: The No BS Clients Lab: Why It’s All About Execution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 268: The No BS Clients Lab: Why It’s All About Execution</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/267-nobs-changes-part2</loc>
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      <image:title>PODCAST - Show Notes - E. 267: Burning Down the Old and Building Something New (Part 2)</image:title>
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      <image:title>PODCAST - Show Notes - E. 265: Greatest Hits: Marsha Shandur Shows Us How to Tell a Story</image:title>
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    <lastmod>2025-05-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/3be0bbed-374c-4efa-8c45-93a48b975034/No+BS+244+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 244: The Economy Is Shaky. Perfect Time to Stand Out.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 244: The Economy Is Shaky. Perfect Time to Stand Out.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/243-gary-montalvo</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/4aab387e-562d-496f-ab50-459067ec5f26/No+BS+243+Gary+Montalvo+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 243: Gary Montalvo: Oprah’s Not Coming. Take the Damn Lead.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 243: Gary Montalvo: Oprah’s Not Coming. Take the Damn Lead.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/242-i-need-money-first</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/9b15a06d-2c22-403e-8a08-a986ce0d3539/No+BS+242+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 242: But I Just Need to Make Money First</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 242: But I Just Need to Make Money First</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/241-i-dont-have-a-niche</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/68646ff5-0214-4a6d-a7d5-139e0f251f52/No+BS+241+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 241: But I Don't Have a Niche Yet!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 241: But I Don't Have a Niche Yet!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/240-but-i-need-a-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/03da0d81-9c33-4c22-8585-aec6ac3c28d1/No+BS+240+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 240: But I Need a Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 240: But I Need a Website</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/239-kyalea-monma</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/7360317f-e395-45d4-bcfb-8c4227e431bd/No+BS+239+KyAlea+Monma+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 239: KyAlea Monma: From Corporate Overwork to Entrepreneurial Freedom</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 239: KyAlea Monma: From Corporate Overwork to Entrepreneurial Freedom</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/238-stop-making-it-complicated</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/41a55fb7-e736-4ad2-a1b4-97057eacd54c/No+BS+238+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 238: Stop Making It More Complicated Than It Needs To Be</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 238: Stop Making It More Complicated Than It Needs To Be</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/237-500k-milestone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/f324cf92-06fc-42fb-b5cf-b5afe29f8295/No+BS+237+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 237: From Rock Bottom to $500K—And Why We Never Chased It Again</image:title>
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      <image:title>PODCAST - Show Notes - E. 237: From Rock Bottom to $500K—And Why We Never Chased It Again</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/235-jason-knight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/bbcb2bf0-c373-442c-b317-1b50f7a72bd9/No+BS+236+Jason+Knight+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 236: Jason Knight's Bold Shift From Business Stress to Branding Success</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 236: Jason Knight's Bold Shift From Business Stress to Branding Success</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/235-amira-alvarez</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/a9d3611d-f681-4eed-9b1c-c88bbe433c4e/No+BS+235+Amira+Alvarez+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 235: Amira Alvarez on The Core Wounds That Keep Ambitious Women from Achieving Their Dreams</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 235: Amira Alvarez on The Core Wounds That Keep Ambitious Women from Achieving Their Dreams</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/234-expert-series-niching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/7c128d29-a216-44ac-a8c7-fcd2a6e8a4a7/No+BS+234+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 234: How To Be Seen as an Expert: Niching</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 234: How To Be Seen as an Expert: Niching</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/233-expert-series-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/594cc44d-7dae-4909-b0b6-57c78ade41c8/No+BS+233+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 233: How To Be Seen As An Expert: Your Process</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 233: How To Be Seen As An Expert: Your Process</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/232-expert-series-lp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/54290cb1-5e16-4dbb-9e5a-b6574fb67d1f/No+BS+232+-+Header.png</image:loc>
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      <image:title>PODCAST - Show Notes - E. 232: How To Be Seen As The Expert That You Are: Lead Products</image:title>
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  <url>
    <loc>https://www.piasilva.com/show-notes/231-sarah-noel-block</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/01733ba9-b017-47dd-a4ca-3597b8fcfad5/No+BS+231+Sarah+Noel+Block-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 231: Sarah Noel Block on Bringing People Into Your World and Using Events to Grow Your Business</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 231: Sarah Noel Block on Bringing People Into Your World and Using Events to Grow Your Business</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/230-calculcated-risks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/e49910b0-c3ff-4066-9cc8-ae84dc51efd2/No+BS+230+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 230: How to Take Smart Calculated Risks to Grow Your Business</image:title>
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      <image:title>PODCAST - Show Notes - E. 230: How to Take Smart Calculated Risks to Grow Your Business</image:title>
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  <url>
    <loc>https://www.piasilva.com/show-notes/229-business-roi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/3a908d9c-d0bf-4f5f-bd02-e3f77550ce80/No+BS+229+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 229: The Greatest ROI: Why Your Business Beats the Stock Market</image:title>
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      <image:title>PODCAST - Show Notes - E. 229: The Greatest ROI: Why Your Business Beats the Stock Market</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/228-key-financial-freedom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/202df48d-b4d8-4a91-97e3-9cd8d1a15b63/No+BS+228+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 228: The Key to Financial Freedom</image:title>
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      <image:title>PODCAST - Show Notes - E. 228: The Key to Financial Freedom</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/227-goal-setting-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/99ceaa13-397e-46c3-9578-9ed0f66f7549/No+BS+227+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 227: Our Goal-Setting Process: Soup to Nuts</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 227: Our Goal-Setting Process: Soup to Nuts</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/226-great-boss-to-yourself</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/73af3abe-be49-402b-bd8a-cf3e96e809b6/No+BS+226+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 226: Be a Great Boss To Yourself</image:title>
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  </url>
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    <priority>0.5</priority>
    <lastmod>2024-12-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/c3098b5f-7d8d-46d7-a2da-c01971f5f0ec/No+BS+225+-+Header.png</image:loc>
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      <image:title>PODCAST - Show Notes - E. 225: So, 2024 wasn't so great. Here's how I want you to plan for 2025.</image:title>
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  </url>
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    <loc>https://www.piasilva.com/show-notes/224-planning-2025-from-a-great-year</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/a25d082e-bcf5-43cb-8ba8-77f4744acbd7/No+BS+224+-+Header.png</image:loc>
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    <loc>https://www.piasilva.com/show-notes/223-dyroff-koch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/5527ebf3-72f8-4547-bc6a-5ec8de1338b9/No+BS+223+Jess+Dyroff+and+Katie+Koch-+Header.png</image:loc>
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  </url>
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    <loc>https://www.piasilva.com/show-notes/222-self-boundaries</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-21</lastmod>
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      <image:title>PODCAST - Show Notes - E. 222: The Boundaries You Set For Yourself</image:title>
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  <url>
    <loc>https://www.piasilva.com/show-notes/221-boundaries-clients</loc>
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    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/6aa23e2a-8cf4-4f2e-882d-9343c634030f/No+BS+221+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 221: The Power of Having Clear Boundaries With Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 221: The Power of Having Clear Boundaries With Clients</image:title>
    </image:image>
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  <url>
    <loc>https://www.piasilva.com/show-notes/220-great-thing-about-boundaries</loc>
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    <priority>0.5</priority>
    <lastmod>2024-11-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/3b0d885d-81e1-419f-92f0-de173eb1e4ca/No+BS+220+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 220: The Great Thing About Boundaries</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 220: The Great Thing About Boundaries</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/219-eleanor-hancock</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/a88bd5c3-2863-4be8-8b31-38d43f85fbc7/No+BS+219+Eleanor+Hancock-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 219: Eleanor Hancock on Making the Big Leap, Changing Everything in Their Business, and Finding the Most Valuable Piece of Any Client Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 219: Eleanor Hancock on Making the Big Leap, Changing Everything in Their Business, and Finding the Most Valuable Piece of Any Client Project</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/218-hard-truths-success</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/585ca781-e15b-487d-ae5c-2092799e069c/No+BS+218+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 218: Telling It Like It Is: Hard Truths About Success</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 218: Telling It Like It Is: Hard Truths About Success</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/217-hard-truths-money</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/430ffaf1-bee1-40bd-99a3-dfbca4bed2cb/No+BS+217+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 217: Telling It Like It Is: Hard Truths About Money</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 217: Telling It Like It Is: Hard Truths About Money</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/216-hard-truths-entrepreneurship</loc>
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    <priority>0.5</priority>
    <lastmod>2024-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/bd280d95-47cb-40c1-bc7e-c6128aa07ece/No+BS+216+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 216: Telling It Like It Is: Hard Truths About Entrepreneurship</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 216: Telling It Like It Is: Hard Truths About Entrepreneurship</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/215-hard-truth-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/e3ef4dde-7b15-44b3-b2f2-67aedb8007cd/No+BS+215+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 215: Telling It Like It Is: Hard Truths About Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 215: Telling It Like It Is: Hard Truths About Marketing</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/214-caitlin-lang</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/8da8a853-131a-4006-bc35-4f4fa97e586b/No+BS+214+Caitlin+Lang+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 214: Caitlin Lang on Being Ready to Embrace the No BS Way and How it Changed Her Business</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 214: Caitlin Lang on Being Ready to Embrace the No BS Way and How it Changed Her Business</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/213-no-bs-way-follow-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/134d7e03-b07a-4d5b-953b-f1d7467f71c2/No+BS+213+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 213: The No BS Way: Following Up</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 213: The No BS Way: Following Up</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/212-no-bs-way-scheduling</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1d52f74e-5977-468f-b358-42761ae4d0b6/No+BS+212+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 212: The No BS Way: Scheduling Your Time</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 212: The No BS Way: Scheduling Your Time</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/211-no-bs-way-retainers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/371292b4-d521-417a-8283-3eba65b2482c/No+BS+211-+Header.png</image:loc>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/210-jeremy-schwartz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/14a8b123-4a5e-4d12-848a-ff5a94c90e55/No+BS+210+Jeremy+Schwartz+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 210: Jeremy Schwartz on How Squarespace Supports Creative Professionals</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 210: Jeremy Schwartz on How Squarespace Supports Creative Professionals</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/209-kris-byers</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/02e10a44-b69a-466c-a8a7-b82a120b9ccd/No+BS+209+Kris+Byers+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 209: Kris Byers: From Frustrated Creative to Positive, Confident Business Owner at the Helm of Horrible Brands</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
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  <url>
    <loc>https://www.piasilva.com/show-notes/208-dont-do-this-niching</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/8621afcb-4423-435c-95a3-2d408f31121e/No+BS+208+-+Header.png</image:loc>
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  <url>
    <loc>https://www.piasilva.com/show-notes/207-dont-do-this-pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/e0d1a1ce-ec22-450c-9076-1f806f8ac322/No+BS+207+-+Header.png</image:loc>
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      <image:title>PODCAST - Show Notes - E. 207: Don't Do This: On Pricing</image:title>
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    <loc>https://www.piasilva.com/show-notes/206-dont-do-this-selling</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-01</lastmod>
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  <url>
    <loc>https://www.piasilva.com/show-notes/205-erika-stanley</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/0fb8d46b-8842-4ae7-887b-24f277fbb404/No+BS+205+Erika+Stanley+-+Header.png</image:loc>
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    <loc>https://www.piasilva.com/show-notes/204-why-i-built-the-training-program</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-18</lastmod>
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    <loc>https://www.piasilva.com/show-notes/203-the-mission</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-16</lastmod>
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  <url>
    <loc>https://www.piasilva.com/show-notes/202-personal-motivations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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    <lastmod>2024-07-17</lastmod>
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    <lastmod>2024-07-17</lastmod>
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    <lastmod>2024-07-17</lastmod>
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    <lastmod>2024-07-17</lastmod>
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    <lastmod>2024-07-17</lastmod>
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    <loc>https://www.piasilva.com/show-notes/186-where-to-find-leads</loc>
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      <image:title>PODCAST - Show Notes - E. 175: What I'm Excited About in 2024</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/448b84f9-4db1-4280-8f9a-79e729fb6830/No+BS+152+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 152. On Selling Premium Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 152. On Selling Premium Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/151-selling-low-priced-services</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/6938fb83-cf13-40aa-a7da-9285f4249335/No+BS+151+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 151: On Selling Low-Priced Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 151: On Selling Low-Priced Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/150-amanda-dahler</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/0b5b5c94-98b8-4691-97fb-2d805d576062/No+BS+150+Amanda+Dahler+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 150: Amanda Dahler On The Mindset Shifts That Allowed Her To Grow Her Business Exponentially</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 150: Amanda Dahler On The Mindset Shifts That Allowed Her To Grow Her Business Exponentially</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/149-profit-vs-revenue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/2efb547e-616c-4c71-b782-ef7bbdae4474/No+BS+149+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 149: Revenue Versus Profit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 149: Revenue Versus Profit</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/148-shining-vs-standing-out</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/cf275f83-d333-4a62-9850-45cd5ca22e48/No+BS+148+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 148: Standing Out Versus Shining</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 148: Standing Out Versus Shining</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/147-expert-versus-service-provider</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/8b9741d0-1182-441b-9bae-764e5ce539fe/No+BS+147+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 147: The Service Provider Versus The Expert</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 147: The Service Provider Versus The Expert</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/146-vip-days-versus-intensives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/a32d79ef-89c1-47d9-a934-a4ea32983e99/No+BS+146+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 146: VIP Days Versus Intensives</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 146: VIP Days Versus Intensives</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/145-emily-wilkins</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/0f148d74-c81d-4eb1-aab4-eb91f457fa90/No+BS+145+Emily+Wilkins+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 145: Emily Wilkins on How Niching Down and Owning That Niche Allowed Her Business to Thrive</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 145: Emily Wilkins on How Niching Down and Owning That Niche Allowed Her Business to Thrive</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/144-lead-product-mistakes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/31ad9975-7352-427d-acc0-6ed36132a9a9/No+BS+144+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/143-lead-product-origin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/212d012f-f3ae-40d7-bd43-e9deda4c50cf/No+BS+143+-+Header.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 143: Lead Product: The Origin Story</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/142-lead-product-basics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/5254a198-1e95-45ee-bf06-7558a6603390/No+BS+142+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 142: Lead Product: The Basics</image:title>
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    <image:image>
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      <image:title>PODCAST - Show Notes - E. 142: Lead Product: The Basics</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/141-lisa-greensill</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/ffbc6546-07e8-4751-8551-a1cd6f52d4ba/No+BS+141+Lisa+Greensill+header.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 141: Lisa Greensill On How The No BS Agency Mastery Program Impacted Her Business and Her Confidence Level</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/140-50-25-25-formula</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/bd5a610d-2255-450c-b7bb-4d065379d654/No+BS+140+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 140: [Money Talk] How To Calculate Your Price To Freedom: The 50-25-25 Formula</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 140: [Money Talk] How To Calculate Your Price To Freedom: The 50-25-25 Formula</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/139-revenue-income-profit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/06da5777-a207-4899-a236-f3c20fc571d0/No+BS+139+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 139: [Money Talk] Revenue, Income, Profit: What's the Diff and What You Need to Know</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 139: [Money Talk] Revenue, Income, Profit: What's the Diff and What You Need to Know</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/138-money-mindset-issues</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/634cc3e1-aa27-4e80-ae85-810b392f91dd/No+BS+138+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 138: [Money Talk] Five Money Mindset Issues That Will Stop You From Growing Your Business</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 138: [Money Talk] Five Money Mindset Issues That Will Stop You From Growing Your Business</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/137-amanda-dahler-lead-gen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/6bd2e05c-887d-4ec3-b471-bb62c95ee2a7/No+BS+137+Amanda+Dahler+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 137: [Finding Leads] Amanda Dahler on The Most Effective Way to Do Lead Generation</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 137: [Finding Leads] Amanda Dahler on The Most Effective Way to Do Lead Generation</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/136-no-free-consults</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/f2aae64e-5036-4164-9049-cdf807244463/No+BS+136+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 136: [Finding Leads] Why I Vote Nay on Free Strategy and Consultation Sessions And What To Do Instead</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 136: [Finding Leads] Why I Vote Nay on Free Strategy and Consultation Sessions And What To Do Instead</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/135-when-all-leads-come-from-word-of-mouth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/0c7d52f3-6de2-467d-86e7-7c83a4e50e5f/No+BS+135+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 135: [Finding Leads] What to Do When All Your Leads Come From Word of Mouth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 135: [Finding Leads] What to Do When All Your Leads Come From Word of Mouth</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/134-busting-lead-generation-myths</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/0d565d1b-190d-4a25-8aae-10544747810d/No+BS+134+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 134: [Finding Leads] Busting Lead Generation Myths</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 134: [Finding Leads] Busting Lead Generation Myths</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/133-social-media-for-leads-yes-or-no</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/456b7837-bd57-4b6f-bf24-be1b6073abfd/No+BS+133+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 133: [Finding Leads] To Social Media or Not? That is the million-dollar question.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 133: [Finding Leads] To Social Media or Not? That is the million-dollar question.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/132-delight-clients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/246d56d9-2572-4bfb-87e8-0544169183a8/No+BS+132+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 132: [Client Love:] How To Delight Your Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 132: [Client Love:] How To Delight Your Clients</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/131-communications-framework-that-fosters-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
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      <image:title>PODCAST - Show Notes - E. 131: [Client Love] A Communication Framework That Fosters Trust and Eliminates BS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 131: [Client Love] A Communication Framework That Fosters Trust and Eliminates BS</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/130-client-love-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/f3cebb0f-f66a-4e81-98b2-28a1ce583688/No+BS+130+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 130: [Client Love] Building Trusting Relationships With Your Clients</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 130: [Client Love] Building Trusting Relationships With Your Clients</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/129-the-bs-in-business</loc>
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    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/d9cd7f85-527a-418d-b05d-b3cf6a87fa4b/No+BS+129+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 129: The What, Why and Where of the BS in our Businesses (And How to Get Rid of Them)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 129: The What, Why and Where of the BS in our Businesses (And How to Get Rid of Them)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/128-think-differently-about-business-stress</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/bf97ba20-622f-454a-a439-b143d609d4b6/No+BS+128+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 128: This Will Make You Think Differently About Business Stress and Overwhelm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 128: This Will Make You Think Differently About Business Stress and Overwhelm</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/127-lessons-from-12-yrs-in-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/441cdae7-d0d6-44a7-8c78-c8ca76d2675d/No+BS+127+-+Header.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 127: 5 Lessons from 12 Years in Business</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/126-set-yourself-up-for-sucess-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/071b54b7-7130-43c3-95c0-9cb36251cb72/No+BS+126+-+Header.png</image:loc>
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      <image:title>PODCAST - Show Notes - E. 126: Three Things To Do In January To Set Up Your Entire Year For Success</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/125-taking-time-off</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/8fe6a499-7941-4278-a452-31325963f392/No+BS+125+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 125: Strategies for Taking Time Off (and Not Feeling Guilty or Overwhelmed)</image:title>
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      <image:title>PODCAST - Show Notes - E. 125: Strategies for Taking Time Off (and Not Feeling Guilty or Overwhelmed)</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/55-justin-esgar-7a9z9-xlm28</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/689593af-a4da-4cdb-ae52-c3c7444d4b7b/No+BS+124+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 124: The Argument for Why Packaged Services and Standardized Pricing Make Total Sense</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 124: The Argument for Why Packaged Services and Standardized Pricing Make Total Sense</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/123-taxes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/d0760aa9-0363-427c-af36-90b283a445d2/No+BS+123+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 123: Does thinking about taxes get you down? Here are 3 things to do to change that!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
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  <url>
    <loc>https://www.piasilva.com/show-notes/missed-revenue-goals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/065155c0-916e-440a-84e4-bdeb9ab67ec4/No+BS+122+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 122: Didn't meet your 2022 revenue goals? 3 things you can do to set yourself up for 2023.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/121-why-referrals-are-dangerous</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/f4c5fbd2-8942-4fd9-92f6-6e7e2c337bb1/No+BS+121+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 121: Word of mouth and referrals are great. Here's why they're also dangerous.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 121: Word of mouth and referrals are great. Here's why they're also dangerous.</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/recession-fears</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/e6c20208-6097-4735-97c8-26d79ba1eda4/No+BS+120+-+Header.png</image:loc>
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  <url>
    <loc>https://www.piasilva.com/show-notes/119-promises-and-guarantees</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/4d25ec5d-1ace-467a-8d42-a3631ebd1936/No+BS+119+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 119: How Can You Guarantee and Promise Benefits That Are Not 100% Contingent on Your Work</image:title>
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    <loc>https://www.piasilva.com/show-notes/118-what-and-when-to-outsource</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/3038663a-411b-4ab0-b25e-919e0938dc1c/No+BS+118+-+Header.png</image:loc>
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      <image:title>PODCAST - Show Notes - E. 118:  Building Your Authority Machine: What and When to Outsource</image:title>
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  </url>
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    <loc>https://www.piasilva.com/show-notes/117-starting-authority-machine-from-scratch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/e89e87c1-abc6-46ab-acdb-7e1239368ed0/No+BS+117+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 117: Where and How to Start Your Authority Machine When You're Starting From Scratch</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 117: Where and How to Start Your Authority Machine When You're Starting From Scratch</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/116-networking-vs-authority-building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/0988f88f-4fa4-40ad-9bd5-871606e4767a/No+BS+116+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 116: Networking or Authority Building: Where Should You Focus</image:title>
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    <image:image>
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      <image:title>PODCAST - Show Notes - E. 116: Networking or Authority Building: Where Should You Focus</image:title>
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  <url>
    <loc>https://www.piasilva.com/show-notes/115-building-authority-machine-my-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/2501d19d-96bd-4b49-91b9-2a4ce1c69b96/No+BS+115+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E 115: How to Start an Authority Machine: My Story</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E 115: How to Start an Authority Machine: My Story</image:title>
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    <loc>https://www.piasilva.com/show-notes/114-how-to-be-a-great-client</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/f2ece9d4-da8a-4ae8-8650-00f31554bdbd/No+BS+114+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 114: How to be a Great Client</image:title>
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    <loc>https://www.piasilva.com/show-notes/113-how-to-raise-prices</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/c11d0362-cc58-41a7-9211-fca4baebcb15/No+BS+113+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 113: How to Raise Your Prices Sustainably and What Premium Pricing is Really All About</image:title>
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  <url>
    <loc>https://www.piasilva.com/show-notes/112-dan-gingiss</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/8530dde0-0632-47d3-a944-77a692d16d69/No+BS+112+Dan+Gingiss+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 112: Dan Gingiss on What Makes a Memorable Customer Experience (Which Does Not Mean Expensive)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
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    <loc>https://www.piasilva.com/show-notes/111-getting-a-raise-from-your-clients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/0d5b00ce-f5da-46df-8a54-2ca9323be113/No+BS+111+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 111: Five Sins You Must Avoid If You're Looking For More Money From Your Clients (and What To Do Instead)</image:title>
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    <loc>https://www.piasilva.com/show-notes/110-financial-security</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/936de57e-515b-47f1-b5c2-3a6933450155/No+BS+110+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 110: Where Financial Security Really Comes From and How You Can Build It</image:title>
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      <image:title>PODCAST - Show Notes - E. 110: Where Financial Security Really Comes From and How You Can Build It</image:title>
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    <loc>https://www.piasilva.com/show-notes/109-rest-and-recharge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1ac2ecdc-e221-4353-b284-4541fc2649e9/No+BS+109+-+Header.png</image:loc>
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    <lastmod>2024-07-17</lastmod>
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    <loc>https://www.piasilva.com/show-notes/107-how-to-make-great-clients</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/106-vincent-kitirattragarn</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/8fe89bcc-98ea-4690-a068-f0c5be5059f5/No+BS+106+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 106: How Vincent Kitirattragarn Built Dang Foods, an Award-Winning Asian Snacks Company, From Scratch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 106: How Vincent Kitirattragarn Built Dang Foods, an Award-Winning Asian Snacks Company, From Scratch</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/105-lead-product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/60f15c53-6903-4a9c-9b11-2cdaf17f2c15/No+BS+105+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 105: Getting Paid to Pitch: The Lead Product Method</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 105: Getting Paid to Pitch: The Lead Product Method</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/104-building-authority-machine</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/38f8c5de-fcd3-43bf-985c-4adaf79b0845/No+BS+104+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 104: Building the Authority Machine in Your Business</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 104: Building the Authority Machine in Your Business</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/103-interested-or-committed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/bf9e6b90-f8fd-4d03-9202-324728f8ff68/No+BS+103+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 103: Are You Interested in The Idea or Are You Committed to Making It Happen?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 103: Are You Interested in The Idea or Are You Committed to Making It Happen?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/102-josh-thomas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/62f64706-a8f6-4d3d-9d43-c325290d9d3c/No+BS+102+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 102: Josh Thomas on the Difference Between Being in Motion and Being in Action, and Why One of Them Gets You Results</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 102: Josh Thomas on the Difference Between Being in Motion and Being in Action, and Why One of Them Gets You Results</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/101-my-pricing-formula</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/de6e3cd6-34ad-46d7-9ccd-06fdafc9cdbd/No+BS+101+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 101: My 50-25-25 Pricing Formula to Profit And Freedom</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 101: My 50-25-25 Pricing Formula to Profit And Freedom</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/100-evolution-of-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/292bbe56-e199-478d-80eb-ae11375a386e/No+BS+100+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 100: The Evolution of a Business</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 100: The Evolution of a Business</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/99-what-is-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/388e9875-1508-4678-b250-93c2263b6e24/No+BS+99+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 99: What is Strategy? And Why Does It Feel So Hard and Elusive?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 99: What is Strategy? And Why Does It Feel So Hard and Elusive?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/98-justina-cerra-lucas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/f1ce6b45-edc4-4ecb-b333-e60ce8bd5db5/No+BS+98+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 98: Justina Cerra Lucas Breaks Down What Marketing Really Is and What It Isn't</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 98: Justina Cerra Lucas Breaks Down What Marketing Really Is and What It Isn't</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/97-killer-outreach-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/98da02f7-799e-458f-b197-5765b97b9105/No+BS+97+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 97: The One Killer Outreach Strategy: What Is It and How to Implement It</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 97: The One Killer Outreach Strategy: What Is It and How to Implement It</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/96-long-term-short-term-marketing-strategies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/c2eb66d5-8af1-433b-b52e-219a325200f7/No+BS+96+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 96: How Do You Get Clients? Here's How: Short and Long-Term Marketing Strategies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 96: How Do You Get Clients? Here's How: Short and Long-Term Marketing Strategies</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/95-what-to-focus-on</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/54d8c4a3-176c-4ab6-aae2-932b66834006/No+BS+95+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 95: No BS Truth: What You're Focused on Right Now May Not Be The Right Thing to Do Based on Where You Are in Your Business</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 95: No BS Truth: What You're Focused on Right Now May Not Be The Right Thing to Do Based on Where You Are in Your Business</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/94-shannon-mattern</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/2f31ec8d-a3ca-47a1-8d2e-478bf89adc9e/No+BS+94+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 94: Shannon Mattern Differentiates Spending vs Investing and Explains Her Criteria for Making Investment Decisions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 94: Shannon Mattern Differentiates Spending vs Investing and Explains Her Criteria for Making Investment Decisions</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/93-less-time-more-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/b376f55c-c919-4cfb-9274-f1870dc3b0a4/No+BS+93+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 93: Truth Bomb: Delivering The Work in Less Time Delivers More Value for the Client</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 93: Truth Bomb: Delivering The Work in Less Time Delivers More Value for the Client</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/92-freelancer-vs-expert</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/2d798306-6aef-41e9-93ac-e6e8b795b335/No+BS+92+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 92: The Difference Between a Freelancer and an Expert And Why You Want to be Intentional in How You Position Yourself</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 92: The Difference Between a Freelancer and an Expert And Why You Want to be Intentional in How You Position Yourself</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/91-financial-security</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/028c3224-ffbb-4099-9b9d-01517aa65633/No+BS+91+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 91: How to Gain Financial Safety and Feel Financially Secure (Even if You Don't Have Lots of Money in the Bank)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 91: How to Gain Financial Safety and Feel Financially Secure (Even if You Don't Have Lots of Money in the Bank)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/90-perfectionism-doesnt-help-clients</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/3cafe5b0-ba9f-4e87-9fd5-0e9112f06384/No+BS+90+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 90: The Real Deal About Creatives and Their Art and Why Perfectionism Doesn’t Help Your Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 90: The Real Deal About Creatives and Their Art and Why Perfectionism Doesn’t Help Your Clients</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/89-rochelle-moulton-jonathan-stark</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/91752e12-d1bf-4170-9a61-b55f8fd725d1/No+BS+89+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 89: Rochelle Moulton &amp;amp; Jonathan Stark Dive Deep on Productized Services, Fixed and Value-Based Pricing, and Building Authority</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 89: Rochelle Moulton &amp;amp; Jonathan Stark Dive Deep on Productized Services, Fixed and Value-Based Pricing, and Building Authority</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/88-retainer-model-not-profitable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/b7c17584-2c2b-4076-a394-8216659cbcdd/No+BS+88+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 88: Truth Bombs About Retainer Models and Why They Are Not Profitable</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1589226924968-CACGVGTT6BH0ATB1MU96/2-%281%29.jpg</image:loc>
      <image:title>PODCAST - Show Notes - E. 88: Truth Bombs About Retainer Models and Why They Are Not Profitable</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/profitability-not-revenue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/1f743d54-906f-46c0-8e8d-527a33a729a3/No+BS+87+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 87: Why Focusing on the Money to Earn More Money Isn't Going to Make You More Money (and Where to Focus Instead)</image:title>
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    <image:image>
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      <image:title>PODCAST - Show Notes - E. 87: Why Focusing on the Money to Earn More Money Isn't Going to Make You More Money (and Where to Focus Instead)</image:title>
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  <url>
    <loc>https://www.piasilva.com/show-notes/86-non-sales-sales-conversation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/03d21567-fe6d-4c8d-ac23-cb439137363c/No+BS+86+-+Header.png</image:loc>
      <image:title>PODCAST - Show Notes - E. 86: Step Inside the "Non-Sales" Sales Conversation and Learn Why It's The Only Sales Convo You'll Want to Have</image:title>
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      <image:title>PODCAST - Show Notes - E. 86: Step Inside the "Non-Sales" Sales Conversation and Learn Why It's The Only Sales Convo You'll Want to Have</image:title>
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  </url>
  <url>
    <loc>https://www.piasilva.com/show-notes/85-jennifer-anastasi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c4f6b663917ee4eaae4c5dc/446cd243-ea60-4a7b-9b27-63632573ad74/No+BS+85+-+Header.png</image:loc>
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      <image:title>PODCAST - Show Notes - E. 85: Jennifer Anastasi Implements the No BS Agency Model and Tells Us All About it: The Good, The Bad, and The Awesome</image:title>
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  <url>
    <loc>https://www.piasilva.com/show-notes/84-eliminate-revisions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-27</lastmod>
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      <image:title>PODCAST - Show Notes - E. 84: Five Principles for Eliminating Never-Ending Revisions and Banish Scope Creep Forever</image:title>
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  <url>
    <loc>https://www.piasilva.com/show-notes/83-the-bs-that-we-cut</loc>
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    <lastmod>2022-01-20</lastmod>
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      <image:title>PODCAST - Show Notes - E. 83: Exactly What BS Did We Cut and How Were We Able to Do It</image:title>
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      <image:title>PODCAST - Show Notes - E. 83: Exactly What BS Did We Cut and How Were We Able to Do It</image:title>
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    <loc>https://www.piasilva.com/show-notes/82-selling-proposals</loc>
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    <lastmod>2022-01-13</lastmod>
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    <loc>https://www.piasilva.com/show-notes/81-you-are-the-hero</loc>
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    <lastmod>2022-01-06</lastmod>
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    <lastmod>2021-12-23</lastmod>
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    <lastmod>2021-12-16</lastmod>
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    <lastmod>2021-12-09</lastmod>
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    <loc>https://www.piasilva.com/show-notes/77-julia-pimsleur</loc>
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    <priority>0.5</priority>
    <lastmod>2021-12-02</lastmod>
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      <image:title>PODCAST - Show Notes - E. 77: Julia Pimsleur Dives Into Why Mindset is the Key to Achieving Our Big Goals and the Mindset Practices She Encourages Us All to Adopt</image:title>
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      <image:title>PODCAST - Show Notes - E. 77: Julia Pimsleur Dives Into Why Mindset is the Key to Achieving Our Big Goals and the Mindset Practices She Encourages Us All to Adopt</image:title>
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    <loc>https://www.piasilva.com/show-notes/76-hillary-weiss</loc>
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    <lastmod>2021-11-25</lastmod>
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      <image:title>PODCAST - Show Notes - E. 76: Hillary Weiss on Finding, Visualizing, and Showcasing the Thing That Makes You Special in the World</image:title>
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    <lastmod>2021-11-18</lastmod>
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    <lastmod>2021-11-11</lastmod>
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    <lastmod>2021-11-04</lastmod>
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    <lastmod>2021-11-03</lastmod>
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    <lastmod>2021-10-14</lastmod>
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    <lastmod>2021-10-07</lastmod>
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    <lastmod>2021-09-30</lastmod>
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    <lastmod>2021-09-23</lastmod>
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    <lastmod>2021-09-16</lastmod>
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    <lastmod>2021-09-09</lastmod>
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    <lastmod>2021-09-02</lastmod>
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      <image:title>PODCAST - Show Notes - E. 26: What's Possible: Building Authority Online and Owning Your Brand and Voice with Ilana Preuss</image:title>
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      <image:title>PODCAST - Show Notes - E. 26: What's Possible: Building Authority Online and Owning Your Brand and Voice with Ilana Preuss</image:title>
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  <url>
    <loc>https://www.piasilva.com/show-notes/25-rachael-wonderlin</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-15</lastmod>
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  <url>
    <loc>https://www.piasilva.com/show-notes/24-susan-boles</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-12</lastmod>
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  <url>
    <loc>https://www.piasilva.com/show-notes/23-melanie-gow</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-12</lastmod>
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      <image:title>PODCAST - Show Notes - E. 23: Telling Stories That Change Lives and Harnessing The Unstoppable Power Of The Spotlight with Melanie Gow</image:title>
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    <loc>https://www.piasilva.com/show-notes/22-money-stories</loc>
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    <priority>0.5</priority>
    <lastmod>2020-09-24</lastmod>
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      <image:title>PODCAST - Show Notes - E. 22: The Effect Our Money Stories Have On How We Spend, Invest, and Save or Don't Save</image:title>
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  <url>
    <loc>https://www.piasilva.com/show-notes/21-amanda-silver</loc>
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    <priority>0.5</priority>
    <lastmod>2020-09-17</lastmod>
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      <image:title>PODCAST - Show Notes - E. 21: How To Stop Dwelling On Why It Can’t Work and Get Into the Driver’s Seat Of Your Business with Amanda Silver</image:title>
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    <loc>https://www.piasilva.com/show-notes/20-jesse-sommer</loc>
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    <priority>0.5</priority>
    <lastmod>2020-09-10</lastmod>
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    <loc>https://www.piasilva.com/show-notes/19-renee-sieli</loc>
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    <lastmod>2020-09-03</lastmod>
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  <url>
    <loc>https://www.piasilva.com/show-notes/18-dov-gordon</loc>
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    <priority>0.5</priority>
    <lastmod>2020-09-01</lastmod>
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      <image:title>PODCAST - Show Notes - E. 18: Leveraging Your Network for Profit, Where to Put Your Efforts, and the Alchemy of Building Relationships with Dov Gordon</image:title>
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    <loc>https://www.piasilva.com/show-notes/17-john-demato</loc>
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    <priority>0.5</priority>
    <lastmod>2020-08-20</lastmod>
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    <loc>https://www.piasilva.com/show-notes/16-jake-jorgovan</loc>
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    <lastmod>2020-08-10</lastmod>
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    <loc>https://www.piasilva.com/show-notes/15-ramon-ray</loc>
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    <lastmod>2020-08-06</lastmod>
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    <loc>https://www.piasilva.com/show-notes/14-cole-hauptfuhrer</loc>
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    <priority>0.5</priority>
    <lastmod>2020-07-30</lastmod>
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    <loc>https://www.piasilva.com/show-notes/13-evan-horowitz</loc>
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    <lastmod>2020-07-23</lastmod>
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    <loc>https://www.piasilva.com/show-notes/12-paige-wilhide</loc>
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    <lastmod>2020-07-16</lastmod>
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    <loc>https://www.piasilva.com/show-notes/11-brett-lavender</loc>
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    <lastmod>2020-07-09</lastmod>
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    <loc>https://www.piasilva.com/show-notes/10-jean-tang</loc>
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    <lastmod>2020-07-02</lastmod>
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    <lastmod>2020-06-25</lastmod>
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    <lastmod>2020-06-18</lastmod>
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